Industry insight: The connected car | Telematics Update

Industry insight: The connected car | Telematics Update.

This is an excellent resource for anyone looking for automotive telematics papers and business models.

Seems like the next logical step to take for mobile communications is to enable mobile infotainment while we commute to and from work in our cars. The smart phone is the first step to enabling internet access anytime, anywhere. As we gets increasingly connected, we want to be entertained and be guided with live traffic information while we drive.  We also want to talk to friends and family and get work done while driving. This is the natural progression of mobile communications

Voice recognition, live traffic information, streaming audio, integration of emails and text with voice are all becoming critical pieces of the puzzle. Car to car communications for advanced cruise control systems as well as emergency calls to call centers after accidents are also becoming more affordable and important to consumers. I see a bright further for automotive telematics in the coming decades.

Marketing, business – The 7 Ps of Marketing | Entrepreneur.com

Marketing, business – The 7 Ps of Marketing | Entrepreneur.com.

I really like this article. It expands the traditional marketing mix to a marketing strategy. The extension of 4Ps to 7Ps helps tie people, packaging and positioning to the marketing mix.

Packaging involves not just the product or service, it also means the company and the people involved in the selling process. How the customers perceive the company is such an important determinant of success of marketing. Think of Lexus and the pursuit of perfection comes to mind. Think of BMW and the Ultimate driving machine comes to mind. Consumers are willing to pay premium as their minds have come to trust the above mentioned companies and what their products stand for.

Ultra HD Heads to the Living Room with Broadcom’s Video Technology | Broadcom Connected

Ultra HD Heads to the Living Room with Broadcom’s Video Technology | Broadcom Connected.

Now that consumers are well aware of High Definition TVs and getting used to the excellent picture quality of 1080p video, the TV industry is introducing yet another enhancement to picture quality. This time, it is called Ultra HD TV.

There are 2 different version of Ultra HD, one previously known as 4K and the other previously known as 8K. The native resolution of 4K is 3840 x 2160p, (8.3 megapixels) and 4 times the resolution of the current 1080p HD standard 1920x1080p (2.1 megapixels). The native resolution of 8K is a whopping 7680 x 4320 (33.2 megapixels) or 16 times the current 1080p HDTV video.

UHDTV_resolution_chart

I am sure it will take time for film makers to shoot UltraHD 4K or 8K content. The infrastructure as well as consumer adoption will take years to mature. Certainly, lot of existing HD content will likely be remastered in Ultra HD first followed by really big budget native UltraHD movies.

I guess consumers didn’t accept 3D-TV, so they are trying to win them with UltraHD. There will always be something new to look forward to. What would that be in the future? Only time will tell.

 

Marketing Your Products/Services and Promoting Your Organization

Marketing Your Products/Services and Promoting Your Organization.

I found this excellent free resource by Carter McNamara. Use it as a self-study course to learn more about marketing. Some of the things you will learn:

  • Marketing
  • Advertising and Promotions
  • Product Development

Does Qualcomm’s RF360 Mean The Demise of GaAs?

Does Qualcomms RF360 Mean The Demise of GaAs?.

I really like the paper written by Strategy Analytics on CMOS PAs vs GaAs-based PAs. Following the announcement of Qualcomm’s RF360 at the Mobile World Congress, shares of GaAs PA suppliers like Skyworks, Triquint and RFMD took a beating. I believe this is a knee jerk reaction from investors despite initial reports of performance results from OEMs who sampled Qualcomm’s first CMOS PAs. In any event, everyone is watching Qualcomm’s move and despite being unproven, it paves the way for eventually acceptance and adoption of CMOS based PAs down the road.

Qualcomm was selling a high level of integration, low power consumption and the ability to support all seven cellular bands including LTE-FDD, LTE-TDD, WCDMA, EV-DO, CDMA 1x, TD-SCDMA and GSM/Edge standards. In addition, it also included envelop tracking and antenna tuning in the RF360 product. This will likely push the other PA vendors to push for higher level of integration as well as innovate to remain competitive. This is indeed an exciting time for RF front ends and I believe this will bring about greater integration and better performing handsets in the future

Butter benchmark. Is Qualcomm’s Snapdragon S4 the coolest SoC on the block?

Is Qualcomm’s Snapdragon S4 the coolest SoC on the block? You butter believe it | ExtremeTech.

Came across this interesting discussion about thermal efficiency of mobile CPUs. What’s the right way to measure how efficient a processor is dissipating heat? An interesting yet unscientific way devised by Qualcomm engineers is to place butter stick on a cell phone and see how long it takes for the butter to melt.

Perhaps thermal imaging is a better way to evaluate thermal properties on the Snapdragon processor.

thermal imaging of CPU

Qualcomm Snapdragon S4 runs significantly cooler than other mobile CPUs.

PC Shipments Decline Reflects Good Enough Computing Era

PC Shipments Decline Reflects Good Enough Computing Era.

Cannibalization of PCs by tablets is real. Even Apple experienced a 7.5 % decline in its US PC shipments. Many PC makers were hoping that Microsoft Windows 8 would spur PC sales. Unfortunately, consumer confusion about whether Windows 8 is for tablets or PCs and no clear benefits to upgrade really hurt PC sales. Double digit decline in PC shipments is a sign that mainstream users are increasingly using their mobile tablets or smart phones for their computing needs.