LTE Broadcast Technology by Ericsson

The presentation from Ericsson earlier this year showed the adoption of Smartphones at the end of 2012 as over 1 billion units. The projected growth to 4 billion units by 2018 seems a little aggressive in my opinion.

The case study of mobile usage during the London Olympics is also quite interesting. The fact that more than 45% of all video streaming in the US for Olympics broadcasts were to mobile devices shows that there is a real case for enabling LTE broadcasts in the coming years. This reminds me of the MediaFlo TV service that failed to gain traction several years ago. What is the main difference here? I guess it is the use of COFDMA and possibly carrier aggregation techniques to provide increasingly high quality video to handsets as well as mobile tablets and computing devices.

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