Qualcomm launches 64-bit Snapdragon 410 for emerging markets

Qualcomm Snapdragon Logo

Qualcomm Snapdragon Logo (Photo credit: Wikipedia)

Qualcomm announced a new 64-bit Snapdragon 410 to its mobile processor family. This is a processor with integrated 4G LTE baseband and is targeted at emerging markets, specifically China.

In addition to bringing 64-bit capability to new handsets, the Snapdragon 410 has an integrated 4G LTE modem and supports a 13-megapixel camera, 1080p HD video playback with the Adreno 306 GPU. 

According to Qualcomm, the Snapdragon 410 is targeted at low cost smart/feature phones that will cost around 1,000 RMB in China. Handsets with this low cost Snapdragon should be available in the second half of 2014.

This is really an important move as the chipmaker needs to compete in the fast growing Chinese market. This should allow Qualcomm to offer more cost effective processors for handset OEMs. The competitive landscape is getting very interesting indeed.

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