Airbiquity and Baidu partner to provide connected car internet services to China

AirbiquityAirbiquity and Baidu partner to provide connected car internet services to China | 2014-01-08 | Microwave Journal.

It seems that the Internet is making its way into the transportation world in a big way. It is certainly a natural extension to our desire to be constantly connected. We want to listen to streaming audio, have updated traffic information, location based services and to have our emails read to us all while commuting to and from work.

It is understandable that car makers are adding cloud computing to their offerings to create differentiation. Airbiquity and Baidu partnership is certainly an important one. Many people are waking up to the reality that the Chinese market is an attractive one as well as the battle ground for growth.

The question I often ask myself is, do we really need to extend our digital lifestyle into everything that we do? Obviously, despite our desire to communicate anywhere and anytime, being distracted while driving is too much of a safety hazard to be worth the convenience.

I have successfully weaned myself of 4G data on my cell phone for a month. After all, do we really need to check e-mails every couple of minutes while out of the office? Or, do we need to listen to streaming audio on Spotify while we work out at the gym? Do we really need to look at wechat and facebook updates while we are out and about? Perhaps, the real issue is, we desperately want to stay informed constantly, without it, we feel lost and out of touch.

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Hire a Product Manager Because he/she is “Technical”?

I sometimes wonder what makes a Product Manager successful? Is it the ability to communicate or the ability to understand technology?

Let’s start with the role of a Product Manager. Is the Product Manager the person who understands what the market needs and what problems the customers are trying to solve? Is the Product Manager one who creates a list of product features that customers want and translate them into a spec sheet that is then prioritized and then implemented by the development team?

I think a Product Manager is the product champion, he/she is responsible for discovering problems, proposing solutions, building business justifications, working with cross functional teams, setting priorities and schedules, articulating value propositions, setting pricing, enabling sales and making sure that there is a healthy pipeline of products on the roadmap. Clearly understanding the market and competitors as well as always focusing on demand creation are key to being an effective Product Manager.

I would argue that it is not a matter of having good communications skills. Though it is high on the list of skills required of Product Managers, it must be combined with a broad technical knowledge base. Obviously, there are lots of engineers with deep technical knowledge but they don’t have the ability to listen to customers and to understand their problems and to create solutions that solve them. The ability to facilitate discussions with customers and to create a compelling product requires the Product Manager to understand technical problems. Sure, the Product Manager doesn’t need to know the details of implementation, but he/she needs to know the tradeoffs and the impact on cost and schedule of each technical decision.

I guess that is the reason why it is difficult to find effective Product Managers especially in the Semiconductor industry.

The Image Sensor: An Online Tutorial To Make You A Subject Master

Found this interesting lecture given by Dr. Eric Fossum. Though the video quality is average, the content is well worth the time. Skip over the first 9 minutes to get to the meat of the presentation.

QNX and Qualcomm Announce First In-car Infotainment System Powered by Snapdragon Automotive Solutions

Looks like Qualcomm is pushing into Automotive market in a big way…

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QNX and Qualcomm Announce First In-car Infotainment System Powered by Snapdragon Automotive Solutions

N4BB have reported:-
QNX’s CES isn’t solely based on their two concept cars at the show. Their third car, the reference modified Jeep Wrangler, is getting some added juice from Qualcomm. Today, QNX and Qualcomm announced their third car, the reference modified Jeep Wrangler, will be sporting the first in-car infotainment system powered completely by Snapdragon Automotive Solutions.

“Snapdragon Automotive Solutions include the Qualcomm® Snapdragon 602A applications processor with support for high-resolution, sophisticated graphics and HMIs, facial, gesture and voice recognition, high-quality audio processing and image stitching, and multiple HD displays and cameras. Qualcomm Gobi™ 3G/4G LTE modems bring industry standard multimode cellular connectivity, and Qualcomm VIVE adds leading edge in-car Wi-Fi® and Bluetooth® connectivity. The powerful combination enables the next generation of connected infotainment experiences from complex user applications to enhanced 3D navigation to rear-seat 3D gaming. In the QNX reference vehicle at CES, the Snapdragon Automotive Solutions will…

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