Microsoft Announces Windows 10

Microsoft Announces Windows 10 | EE Times.

Microsoft claims that Windows 10 will make Windows 7 and Windows 8 users immediately productive. I suspect, Microsoft had enough complaints with WIndows 8 that they decided to skip Windows 9 and just call the new OS Windows 10. They have to defend the new OS even before users get their hands on it. Maybe they are starting to realize that users don’t want to deal with changes in the UI and would stick to what they are familiar with. Windows 10 will still include a Start menu which they so desparately wanted to get rid of.

The idea that Microsoft is going to have one single platform for PCs, tablets, smartphones and Internet of Things is really quite a stretch. Seems like they want to unify the user experience across various platforms, which have dramatically different usage models and applications. They are just thinking about making it easy for Microsoft and not the users. They feel that users like to look at Windows UI on their phones, which I think is quite the opposite. I for one would like a different experience and user interface on my mobile device. I just can’t imagine having the same uninspiring experience on my mobile devices to be quite honest. The problems with Microsoft Windows and the enormous amount of time wasted to restart and to deal with unresponsive apps are the reasons users don’t embrace Windows phones. Now, why would people be inclined to buy a Windows phone so that they could torture themselves when everything is from the same old Microsoft?

If Microsoft could fully understand why consumers are not buying Surface tablets or Windows Phones, they might do a better job with their OS. Creating a single platform to ease development is inward looking. On the surface, it benefits consumers, but I don’t believe it is focusing on creating the best user experience. Tailoring experience for each device is not the same as starting with the users in mind and creating a usable and enjoyable experience that meets their needs. Sorry, I hope you get the idea that we don’t want one size fits all, we prefer to alternatives optimized for mobile users in mind.

 

China’s SMIC and Qualcomm 28-nm Deal

The collaboration between China’s SMIC and Qualcomm to manufacture 28-nm wafers in China is a big win for the Chinese foundry. Qualcomm is offering support to SMIC so that it could manufacture Snapdragon processors on 28-nm nodes.

SMIC is not new to Qualcomm as it has previously supported Qualcomm on power management, wireless and connectivity products at various process nodes. This strategic move brings the two companies closer, and allows SMIC to manufacture 3DIC as well as RF front-end ICs in addition to the Snapdragon products.

The supply constraints of 28 nm process at TSMC is sending companies like Mediatek and Qualcomm scrambling to secure capacities at SMIC, UMC and Globalfoundries.

In addition to the collaboration with SMIC, Qualcomm is also working with Samsung and Globalfoundries on 14 nm process, which is scheduled to go into production in early 2015.

On the acquisition front, Qualcomm is also making acquistions critical to its success in the future. It announced acquisition of WIlocity to acquire 60 GHz technology (IEEE802.11ad) also known as WiGig. Looks like Qualcomm is eyeing the60 GHz Gigabit WIFI market and to get a head-start against rivals.

The surprising aerodynamics behind the Brazuca World Cup football

The surprising aerodynamics behind the Brazuca World Cup football.

Normally, I wouldn’t be writing about aerodynamics or soccer, but this one is an exception. I find it fascinating to learn about what goes on into the making ofthe new Brazuca football used at the World Cup this year. In contrast to the Jabulani which has been known to behave erratically due to an effect known as knuckling, the Brazuca limited knuckling speed to only 30 mph.

Not sure how the players and goal keepers are responding to the Brazuca at the World cup. I read about more goals being scored in the group stage matches during this world cup. Could the Brazuca has something to do with it?

 

HP’s $99 Android Tablet

HP is trying to win consumers who want low cost tablets and offers them an Android Tablet Hp 7 Plus that costs only $99.

According to reviews, this tablet has low specs and poor battery life of only 5 hours and 30 minutes of usage.  At such rock bottom price, what can one expect?

Despite its shortcomings, it seems to be a popular tablet. It is out of stock on HP’s web site (it is the only way to get it). HP’s is certainly testing its ability to deliver low cost solutions and to compete against white box tablets from China. It may just be able to gain a foothold in this market if it can use its brand to attract cost sensitive buyers and do this at razor thin margins. Perhaps HP has figured out a way to make tablets at low cost and be profitable? Or, is it selling tablets at single digit margins via e-commerce?